The Big Merino, Goulburn – A Celebration of Australia’s Fine Wool Industry

We aim to supply our overseas and local visitors with the best quality products made from fine Australian merino wool presented by knowledgeable, friendly staff and old fashioned service.

Our range includes a diverse collection of luxurious merino possum knitwear, Australian made superfine merino garments, a beautiful collection of soft pure wool scarves, cosmetics and lanolin products, souvenirs items and much more.

Australian Wool Innovations has a permanent exhibition on the 200 Year History of Wool in Australia displayed under the giant ram. From the exhibition visitors are able to take a trip to the top to view Goulburn from Rambo’s eyes.

So what ever your reason come and visit us soon!


Latest News

At the Big Merino we are all very excited to be launching our brand new, and a long time coming web site. Even better news you will soon be able to visit and shop in our on line store…so watch this space for our store open dates.

We are just starting to receive our new winter 2017 range of clothing with the arrival of Toorallie. The range includes great new styles and colours in merino knitwear and wool denim jeans.

See Saw’s new season felted wool jackets have just arrived… so be quick there is limited stock.

Looking for a sheepskin jacket? The Big Merino now has super soft leather sheepskin men’s and woman’s jackets and vests from Knight of New Zealand. The quality and softness is amazing.

Emu winter 2017 sheepskin fashion boots have all arrived and there are some fabulous new styles as well as all our traditional sheepskin boots.

Come and visit our friendly staff, bring your overseas visitors in to view the best representation of Australian merino wool the country has to offer.

Climb the stairs to view Goulburn from the lookout, or learn more about the 200 year history of wool in Australia.



Take a Look Inside