The Big Merino, Goulburn – A Celebration of Australia’s Fine Wool Industry

We aim to supply our overseas and local visitors with the best quality products made from fine Australian merino wool presented by knowledgeable, friendly staff and old fashioned service.

Our range includes a diverse collection of luxurious merino possum knitwear, Australian made superfine merino garments, a beautiful collection of soft pure wool scarves, cosmetics and lanolin products, souvenirs items and much more.

Australian Wool Innovations has a permanent exhibition on the 200 Year History of Wool in Australia displayed under the giant ram. From the exhibition visitors are able to take a trip to the top to view Goulburn from Rambo’s eyes.

So what ever your reason come and visit us soon!


Latest News

The Big Merino has just received our brand new Merino Mink Winter 2018 knitwear. They have Released exciting new colours including Aloe (soft green), Paprika (Fiery orange), Crevasse (beautiful rich blue) and Redcurrant, their new red.

Mywalit has also released 2 new colours for their Spring/Summer range. Royal is a beautiful blend of Navy, Red and Soft blues and a stylish Mocha for a more natural neutral colour palette.

As the season changes from Spring to Summer we look towards the lighter weight 100% Merino garments in many different styles and colours.

The Spring/Summer range of Emu Sheepskin boots and scuffs has also arrived. There are styles in this range for children as well.

There are so many new things to see at the Big Merino Gift Shop so if you are passing by or staying in Goulburn drop in and meet our friendly staff.


As the world goes green today, here are some of Australia’s ‘Big Things’ joining in the festivities! #GlobalGreenings #StPatricksDay


Take a Look Inside