The Big Merino, Goulburn – A Celebration of Australia’s Fine Wool Industry

We aim to supply our overseas and local visitors with the best quality products made from fine Australian merino wool presented by knowledgeable, friendly staff and old fashioned service.

Our range includes a diverse collection of luxurious merino possum knitwear, Australian made superfine merino garments, a beautiful collection of soft pure wool scarves, cosmetics and lanolin products, souvenirs items and much more.

Australian Wool Innovations has a permanent exhibition on the 200 Year History of Wool in Australia displayed under the giant ram. From the exhibition visitors are able to take a trip to the top to view Goulburn from Rambo’s eyes.

So what ever your reason come and visit us soon!


Latest News

The first shipment of Emu Winter boots has just arrived.

Styles include the Shoreline Leather Lo, Pioneer leather, the Ellin and the Roadside which are all waterproof. Other styles include Illawong a lace up boot and the always popular Beach mini.

Kids have been well catered for with the Wallaby Mini and the very cute Lamb in black or white and snuggly Brown Bear.

Watch this space for updates on more Winter Stock arrivals.


As the world goes green today, here are some of Australia’s ‘Big Things’ joining in the festivities! #GlobalGreenings #StPatricksDay


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